Our client is a well-established and successful B2C retailer. As part of their expansion into new areas, they need an experienced Head of E-Commerce.
This is a hands-on role, leading a team of six and working with stakeholders throughout the business. There are several websites for target markets as well as different sales channels. The successful applicant will need to have a proven track record of devising strategy based on informed analytical data and market research, whilst remaining very hands-on to ensure effective delivery against KPI’s.
The position is a senior one, and provides a good base salary and an excellent bonus linked directly to performance. If you have good experience in B2C, are commercially astute and would like to work for a good employer with an excellent reputation, talk to Confidential Recruitment.
What’s involved:
- Devise and lead a strategy to drive and deliver overall profitability and growth of the online and e-commerce functions.
- Lead and manage the online team which currently consists of frontend and backend developers and four e-commerce specialists
- Develop and maintain B2C websites, hosted on Magento 2 and WordPress platforms, implementing increased content and changing pricing initiatives.
- Manage and extend the company’s all-around digital trading plan, which in addition to direct sales, also includes via Amazon and eBay marketplace.
- Understanding of the digital marketing and e-commerce landscapes to identify and implement new online sales opportunities.
- Identifying opportunities and overseeing development projects, sometimes using external agencies, and devising comprehensive briefings that enable effective software build and solutions that meet customers’ changing needs.
- Analyse and monitor the digital performance of websites to optimise functionality against key metrics, producing updated KPI reports to the senior management team.
- Budgeting and forecasting responsibility for online sales, with management and analysis of paid media and third-party software costs, with reporting of ROI and future planned activity to key stakeholders
- Driving the CRM strategy and devising initiatives which will increase repeat order rates and customer retention alongside management of existing subscription enrolment incentives.
- Working collaboratively with internal purchasing and marketing teams, and external suppliers, to ensure our product data is accurate and optimised to plan and agree to implement online promotional activity to drive product sales.
- Effective and agile management of online product pricing offers which ensures a competitive market position, and where possible apply and devise automated processes to improve response to the changing market.
- Confident with forming and driving strategy but also comfortable with a hands-on approach.
If you are interested, apply with your CV to
Head of E-Commerce
England: West-Midlands
Basic £72,000 to £78,000
Performance Bonus £18,000
Private Healthcare
Company Pension Scheme